You

are the heroes in your organization's sustainability story.

AND

Your Customers

We've found that when many organizations market their sustainability and eco-friendly initiatives, the narrative (story) goes something like this:

Customer / supporter, you should support our organization because of all the good things we do.

While that's a fine story, to have the greatest impact, we believe the story should be expanded.

In the story above, your organization is the hero. Now, we're not here to say you aren't a hero. Credit where credit is due. If you and your organization are doing things to benefit your community and your planet, you truly are a hero and we genuinely appreciate and respect everything you do to make the world a better place. However, without your customers, you wouldn't be able to do all the good things you do. Therefore, your customer is also the hero of the story. So, why not share the spotlight with them? By sharing the spotlight, you not only give credit to your customers for the major part they play in your sustainability story and impact, but in the process you also create advocates that can’t wait to tell their family and friends about the positive impact they’re making by supporting your organization.

The updated story we help you create looks something like this:

Your Impact leads to Our Impact

SM

Where the the heroes of the story are your customers AND your organization. Showing customers how their individual impact contributes to the overall impact of your organization.